Lisa Cole / Chief Marketing, Product & AI Officer. Author. Speaker

Your buyers already have a preferred vendor before a sales rep calls.90% of B2B companies pick their number one choice before any sales conversation ever happens.And 85% of those deals go to whoever holds that top spot.Four-time CMO Lisa Cole has a framework for making sure that vendor is you.She calls it Content, Community, and Credibility.It works whether you are a solo founder or leading a global marketing team.She also breaks down why the headcount-first model is quietly draining your pipeline.And what the marketing organization of the future actually looks like.Hint: it is a small SWAT team of strategic orchestrators, not a bloated department.Guest Bio: Lisa Cole is a four-time CMO and the Chief Product, Marketing & AI Officer at 2X, a leading B2B Marketing-as-a-Service firm where she drives growth through innovative strategies and operational efficiency. With over 25 years of expertise in B2B technology and professional services, she has transformed marketing organizations into scalable, profitable growth engines at companies including Huron, FARO Technologies, and Cellebrite. Lisa is the only two-time recipient of Forrester's prestigious Return on Integration Award, earning the distinction in both 2018 and 2022, and her leadership has earned additional recognition from the CMO Alliance and DemandGen Report for her expertise in turning marketing from a cost center into a revenue driver. She is the author of three books, "The Revenue RAMP," "Brand Gravity," and "The Limitless CMO," which equips marketers with actionable blueprints for modern, buyer-centric growth in the age of AI. Lisa is passionate about mentoring emerging marketers and advancing women in leadership. She lives in Michigan with her family and can be reached at lisacole.ai or on LinkedIn as LisaCole01.LINK: LisaCole.aiSend us Fan MailPaul Povolni (Voppa) is the founder of Voppa Creative and a creative leader with over 30 years of experience in brand strategy and design. Based in Jackson, Mississippi, he has worked with clients internationally, leading teams in award-winning branding while serving as a coach and speaker. Paul delivers workshops and keynotes on brand strategy, creative thinking, and organizational culture, and hosts The Headsmack Podcast: Conversations with Misfits. His work centers on helping organizations lead with Clarity, Creativity, and Culture.Headsmack WebsiteVoppa Creative Website