Lisa Comerford - Art Director

We sat down with Lisa Comerford in London to discuss Lisa's journey starting as a graphic designer in New York, moving to London and working for Aboud Creative on fashion campaigns. We also discussed her experience progressing to an art director and working in advertising. An art director with a background in graphic design, shares her creative journey from studying in Bristol to building a career that bridges fashion and advertising. Initially drawn to graphic design for its blend of creativity and financial stability, she discovered her passion for art direction during her early years at Aboud Creative, where exposure to fashion photography ignited her love for image-making and collaboration. Her career later expanded through roles at large agencies like Grey and Portas, allowing her to diversify her portfolio with purpose-driven campaigns and real-people storytelling. Going freelance in 2020 opened new doors, including work with major brands like Calvin Klein and Tommy Hilfiger via PVH in Amsterdam. Lisa discusses the evolving role of AI in visualizing concepts for clients and emphasizes the importance of continuous learning. Her advice to emerging creatives is to cultivate a wide skill set—from AI to social, photography to film—to stay agile in a rapidly changing industry.