Lisa Craddock, MBA '12: Leading Dynamic Brand Initiatives at Monster

from Campus to Career: Insights from Chapman Business School Graduates · host Argyros College

In this episode of Campus to Career, we sit down with Lisa Craddock, MBA ’12, Senior Brand Manager at Monster Energy. Lisa shares her journey from earning her MBA at Chapman University's Argyros College of Business and Economics to leading dynamic brand initiatives at one of the world's most recognizable energy drink companies.Hear how Lisa’s experiences in marketing, brand management, and leadership shaped her career path, and get her advice for students and young professionals looking to break into the competitive world of consumer brands. Whether you’re passionate about marketing, brand strategy, or building a career you love, Lisa’s story offers valuable insights and inspiration.Find this episode with Lisa on YouTube and subscribe to our channel. You can browse the full library of Campus to Career episodes here. Follow us on social media @chapmanargyros.

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This episode is 12 minutes long.

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This episode was published on April 30, 2025.

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