Lisa Folawiyo: How to build a brand and pivot during times of change

Fashion trends come quickly and seem to disappear even faster. A lot of industries - particular creative ones are very fast paced, so how as an entrepreneur and designer can you create a brand with longevity?In this episode, we spoke to Nigerian fashion designer Lisa Folawiyo, founder and creative director of her self-titled fashion brand known for the unique approach of merging West African prints and modern tailoring. Her clothes have now been worn by the likes of Issa Rae, Thandie Newton and Solange Knowles to name but a few.She shared with us her journey over the last 15 years, from the conception of her fashion house, to the pressures of being a creative, and how her upbringing in faith has helped her stay grounded through the highs and kept her motivated in the lows.  Hosted on Acast. See acast.com/privacy for more information.