Lisa Giacosa - Chief Transformation Officer - Spark Foundry

Lisa Giacosa is a senior executive in the global media and advertising industry, currently serving as Chief Investment Officer at Spark Foundry, a leading global media agency within Publicis Media (part of Publicis Groupe). She also holds roles as US and Global Chief Transformation Officer and Global Client Lead, focusing on driving business transformation through data, technology, commerce, AI, and media investments.Her career highlights include leadership in data, technology, analytics & insights (previously as EVP and Global Managing Director of DTA&I at Spark Foundry), where she has championed addressable advertising, media consolidation in fragmented landscapes, and insights-driven targeting. She has been a prominent speaker at events like Advertising Week, CES, NYC Television Week, and Brand Innovators, discussing topics such as media effectiveness, addressability, and the future of fragmented media.Giacosa is based in the New York City Metropolitan Area, with extensive experience connecting data layers to human-centered strategies for major clients. She's active on LinkedIn (sharing industry insights and leadership posts) and recognized for her contributions to media innovation and transformation.