Lisa Hresc on the power of partnerships (The Benevolent Society)

Lisa Hresc, Director, Brand, Marketing & Communications at the Benevolent Society, sits down with Mark Jones to discuss building trusted stakeholder relationships, the role of trust and empathy in brand communication, and how marketers can communicate a brand's purpose through storytelling. Resources The Benevolent Society  NDIS (National Disability Insurance Scheme)  You might also like… Ryan Barlow on brand responsibility at McGrath Foundation  Eva Ross on understanding impact at Sendle  Amy Smith on brand purpose at T2 Tea