Lisa King: Free AF founder on the record low levels of alcohol consumption

New data from Stats NZ shows alcohol consumption among Kiwis has been trending down - with research indicating New Zealanders are drinking below the OECD average. The total value of the low or no alcohol drinks category is now worth $13 billion dollars globally, a 5 percent increase on the previous year. Free AF founder Lisa King says there's a significant shift in how people view alcohol, with young people being more mindful about the harm that comes with it. "We're seeing a real shift towards moderation - not complete sobriety, but definitely a reduction and moderation in drinking. That's particularly driven by the younger generation, they're much more health-conscious." LISTEN ABOVESee omnystudio.com/listener for privacy information.