Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch

For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford’s Chief Marketing Officer, Lisa Materrazzo, at the company’s cutting-edge NewLab near the iconic Michigan Central station. With two decades at Toyota behind her, Lisa joined Ford two years ago to reinvigorate the brand and prepare it for the future. So tune in as Jim goes behind the scenes of one of the most ambitious—and promising—brand relaunches of the decade, exploring what it takes to reintroduce an iconic company to the world. Ready Set Lisa!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford’s Chief Marketing Officer, Lisa Materrazzo, at the company’s cutting-edge NewLab near the iconic Michigan Central station. With two decades at Toyota behind her, Lisa joined Ford two years ago to reinvigorate the brand and prepare it for the future. So tune in as Jim goes behind the scenes of one of the most ambitious—and promising—brand relaunches of the decade, exploring what it takes to reintroduce an iconic company to the world. Ready Set Lisa!---This week's episode is brought to you by Deloitte. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode is 55 minutes long.

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This episode was published on September 24, 2025.

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