Lisa Raehsler: Intersection of SEO and PPC

Summary In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertising.   The conversation highlights the significance of remarketing, audience targeting, and nurturing the customer journey, while also addressing the need for effective collaboration between SEO and PPC strategies. In this conversation, Lisa Raehsler and Jeremy Rivera discuss the importance of integrating various marketing strategies, particularly the synergy between PPC and SEO. They explore how new companies can establish brand visibility, the creative challenges in less glamorous industries, and the legal considerations when advertising against competitors.   The discussion also emphasizes the need for marketers to adapt their strategies in response to economic conditions, ensuring that messaging aligns with current consumer sentiments, from B2B programs like Save Fry Oil, to local service asphalt contractors.