Lisa Rosenberg – Global President of Consumer Brands - Allison Worldwide

Lisa Rosenberg – Global President of Consumer BrandsA major leader in the public relations and marketing world, she is the Global President of Consumer Brands at Allison Worldwide (formerly Allison+Partners).Expertise: She is known for "social-first" marketing and brand storytelling. She gained significant industry fame for leading viral campaigns, including the "Cronut" and "Cookie Milk Shot" activations at SXSW.Philosophy: She often speaks on the difference between "building" a community and "earning" one through authenticity and trust.Recognition: She has served as a judge for the Cannes Lions International Festival of Creativity and is a frequent speaker on cultural relevance and brand stewardship.