Lisa Sherman, President and CEO of The Ad Council

[Archive Interview from Sep 21, 2023]Lisa Sherman, President and CEO of the Ad Council, joins The HOW Institute Founder and Chairman Dov Seidman on an all-new episode of HOW Conversations. Together they discuss the new challenges that face leaders in a morally activated world and the frameworks leaders need to help them decide when they should lean-in on social issues. “Finding that intersection as a leader these days between your company’s purpose and an individual’s purpose...that’s where the magic can happen.”READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority.  We are creating the tools leaders need to make principled, ethical and values-based decisions.  We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.  Learn more at https://thehowinstitute.org/