LISTEN: 'Cheap' Cars Drive Sales Trends in Automotive

It’s been an ongoing trend to see the average price of a new vehicle edge upward. In 2023, that figure was around $47,000 for a light vehicle – about $10,000 above what we saw pre-pandemic.But recent data suggests that lower priced new vehicles are experiencing a bit of a renaissance. Or, perhaps more accurately, price conscious consumers are snapping them up before they’re gone forever.