(LISTEN): Columba-based Big Tree Medical founder and a physician promote direct primary care on 939 the Eagle's "CEO Roundtable"

You may have heard used in recent years called "concierge level healthcare", which means direct primary care. Direct primary care means your primary care billing and payment arrangements are made directly with your medical providers, without sending claims to insurance providers. Columbia-based Big Tree Medical founder Dr. Adam Wheeler and Big Tree Dr. Pavel Svintozelsky joined host Fred Parry in-studio for the hour Saturday morning on 939 the Eagle's "CEO Roundtable" program. Dr. Wheeler grew up in southwest Missouri's Bolivar before earning his undergraduate and medical degrees from Mizzou. Dr. Svintozelsky grew up in Ukraine and graduated from medical school in Washington State. Dr. Wheeler tells listeners that employers should consider Big Tree Medical if they want their health care benefits to be less expensive and better for their employees. He describes direct primary care as a great business model, saying it incentivizes focusing on patients. Dr. Wheeler describes direct primary care as good for patients, doctors and employers. Some who have traditional insurance worry about direct primary care, and some employers do too. But Dr. Wheeler says they should at least consider it, saying the "status quo" has a lot of money behind it: