Listen: DeLorean Plots an Electric Comeback

The DeLorean has certainly had an interesting life.What was once the epitome of futuristic car design ultimately became a piece of nostalgia following the DMC DeLorean’s key supporting role in the Back to the Future films.The company itself saw even more jarring ups and downs, including troubled production and a lukewarm public reception, followed by a rapid corporate demise and founder John DeLorean’s various legal troubles.Anything with that type of pop culture staying power, however, is bound to turn up again every so often.In the mid-1990s, a new company dubbed itself the DeLorean Motor Company to repair and rebuild the old company’s original cars. The company made the occasional, ill-fated attempt to resurrect the vehicle over the years, and the latest effort apparently kicked off on Super Bowl Sunday.