Listen to Customer Portfolio Management by Fred Selnes, Michael D. Johnson

#ads Stream any unabridged audiobook of your choice with premium access by starting your trial on:https://booksreader.space/al-1960/Title: Customer Portfolio Management Author: Fred Selnes, Michael D. Johnson Narrator: Jason L. Bishop Format: mp3 Length: 3 hrs and 59 mins Release date: 06-24-25 Ratings: Not rated yet Genres: Marketing & Sales Publisher's Summary: Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.