Listener Problem: My Clients Want Cookie Cutter Plans, but I Know They Need Custom Coaching

Your client comes in with someone else's plan. They saw the before-and-after. They read the testimonials. They've done the math — a $37 PDF with pages of success stories versus several hundred dollars a month with you. And now you're in the uncomfortable position of defending custom coaching against results they can actually see.In the first ever listener question episode of the Smarter Strength Podcast, Dr. David Skolnik tackles this exact situation — submitted by Jonathan, owner of the Iron Sharpens Iron Mentorship in Mesa, Arizona, a coaching community for in-person trainers building their own business.Big THANK YOU to our sponsors:- CoachRX - Hands down, the best platform for coaches. From building your intake & assessment processes to individual program design, invoicing and education, CoachRX has you covered. Get your first 30 days FREE - Try CoachRX- Performance Supplements - go to www.performance-supp.com & use the code smarterstrength at checkout to save 15% on your entire order (I'm a big fan of their Krea-Grow - everything you need to support high quality training sessions!)- AbMat - go to www.abmat.com & use the code drdavid at checkout to save 10% of your entire order (get a Zercher Pad - your elbows will thank you!)THE REAL PROBLEMThe issue runs deeper than a client being attracted to a different plan. The problem is how they're interpreting the result they've seen. They're treating it like a mirror — if it worked for that person, it'll work for me. But they're actually looking through a window. They're watching someone else, in a different body, with different training history, different lifestyle, different goals, get a result from a plan that may or may not fit them at all.THE SOLUTION: DON'T COMPETE. DON'T DISMISS. REFRAME.The move is not to argue against the other plan. It's to validate it — and then reveal why it worked. In all likelihood, that plan got results because it fit the people who succeeded with it. Their training history, their lifestyle, their schedule, their capacity all made that plan the right one for them. The exercises weren't magic. The fit was.THE ACTION: OPEN IT UP WITH THEMDon't push the plan away. Sit down with your client and actually review it together. Congratulate them for being proactive. Then walk through the plan using the Three C's framework from Episode 2 — Capacity, Clarity, and Core Values — as your filter.Show them what you'd keep, what you'd adjust, and what you'd cut entirely. That walkthrough does more to earn trust than anything you could say about why custom coaching is valuable. Don't ask for trust. Demonstrate why you deserve it.RESOURCES & SHOUTOUTSQuestion submitted by Jonathan — owner of Iron Sharpens Iron Mentorship, Mesa, Arizona. SPONSORSPerformance Supplements — This week David makes the case for creatine: 18 years of personal use, emerging research on cognition, working memory, sleep deprivation, and dementia. Use code SMARTERSTRENGTH at performance-sups.com for 60 servings of creatine monohydrate for under $20.NEXT WEEK — EPISODE 6How to avoid the "good coach plateau" and continue growing in an ever-changing profession.