Listener Question: How to Develop Persona

In past episodes, we've discussed the importance of building a client persona to effectively market to your customers. Today we answer a listener question on how, specifically, to develop a buyer persona, as well as discuss strategies for conducting market research interviews to help capture meaningful data. Learn which questions to ask to gain important insight and target market your potential clients #LIKEABOSS! 2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g iHeartRadio: https://www.iheart.com/podcast/269-VO-BOSS-Podcast-29484508 Check us out on our website at http://voboss.com for BOSS swag, BOSS Business products, and our exclusive BOSS University Classes - Sign up for our mailing list to receive the latest news, exclusive content, and offers. Rock your voiceover business LIKE A BOSS! Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g Check us out on our website at http://voboss.com for BOSS swag, BOSS Business products, and our exclusive BOSS University Classes - Sign up for our mailing list to receive the latest news, exclusive content, and offers. Rock your voiceover business LIKE A BOSS! CONNECT WITH US ON SOCIAL MEDIA: Facebook: https://www.facebook.com/VOBossPodcast/ Twitter: https://twitter.com/vo_boss Instagram: https://www.instagram.com/vo_boss/ VO BOSS IS SPONSORED BY: ipDTL: https://ipdtl.com/ Anne Ganguzza Voice Productions: https://anneganguzza.com/ VO BOSS LINKS: Website: http://voboss.com/ iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr YouTube: https://www.youtube.com/channel/UCOsTYcJnlKo4t2vjN5h37CA Facebook: https://www.facebook.com/VOBossPodcast/ Twitter: https://twitter.com/vo_boss Instagram: https://www.instagram.com/vo_boss/ TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g