Listening & Understanding Kids Helps Build Brands: Joel Silverman

Richard and Chris talk to Joel Silverman, co-founder of the research company KidsKnowBest about his unlikely path to running one of the leading global companies tacking kids in real time. They chat about the process, insights and how the company helps IP owners and toy companies get an edge in our highly competitive market. In The Endcap, Chris and Richard toss around ideas about the potentially under-served convenience store retail channel? Are there untapped retail opportunities in the nearly 160,00 convenience stores in the U.S.? The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm. In this episode, we welcome Zuru as a sponsor as well.