Listening to your audience (amazing story!) - Part 1

In this episode we interview Benjamin Gordon, a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starbucks.What you'll learn in this episode:How a customer-driven campaign helped Starbucks win over CanadaThe power of listening to your audience—and acting on itWhy authenticity matters more than clever brandingHow storytelling can transform a brand from outsider to fan favoriteCreative ways to gather consumer insights without breaking the bankDoes this version hit the mark, or would you like me to refine it further?Text us what you think about this episode!