Listrak CEO On Email Geo Tracking

from Ecommerce Conversations · host Practical Ecommerce

Many ecommerce merchants rely on email marketing and many of them, we suspect, wish they could monitor and target emails based on where a recipient lives. This would allow for offers specific to a market or geographic area. Well, Listrak, an email marketing provider based in Pennsylvania, now offers email “geo tracking.” Listrak’s CEO is Ross Kramer, and he joins Practical Ecommerce’s Kerry Murdock in this interview.

Episode metadata supplied by the publisher feed · Published May 22, 2014

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Listrak CEO On Email Geo Tracking

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