Little Happier: The Power of Telling the Truth: What Nebraska’s and Oslo’s Tourists Know

Through two brilliant tourism campaigns—Nebraska's "Honestly, it's not for everyone" and Oslo's “Is it even a city?”--we discover the surprising power of embracing what others might see as flaws. These campaigns reveal a liberating truth: What some see as drawbacks, others may view as advantages. It's a reminder that we're often at our most appealing when we tell truth. Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app.  Find the transcript for this episode on the episode details page in the Apple Podcasts app.  See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices