Little Pill, Big Pharma

This week OTM shares the second episode of the three-part series, Hard, produced by our WNYC colleagues at Death, Sex & Money. In this installment, the team dives into the scientific advancements that led to Viagra's FDA approval in 1998. From an unforgettable conference presentation...to an overnight drug study, where an unexpected side effect kept popping up. Also the intentionality around the early marketing of Viagra—when former Senate Majority Leader Bob Dole encouraged men to summon the bravery to talk to their doctors—and how that message has shifted over the years.  You can hear more from Death, Sex & Money here.  On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Bluesky, TikTok and Facebook @onthemedia, and share your thoughts with us by emailing [email protected]. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.