EPISODE · Nov 22, 2023 · 1H
榴莲客栈.第184期.联名，整合营销大冒险
from 榴莲客栈｜倾听有味道的生活
主播：宁宁、大斌近些年在市场营销的领域刮起了一股强劲的联名风，luckyin&茅台，Adidas&Yeeze，Kaws&优衣库，冰红茶&红烧牛肉面等等，这些联名你知道么？这些联名你买了么？这些联名做到了强强联合，1+1＞2了么？联名是一种快速粉丝叠加的营销方法，是一种迅速制造舆论话题的途径，也是满足消费者“花小钱，买大牌”心里的捷径，那么作为普通消费者的您对联名怎么看呢？看看能不能扛住商家们这样的营销攻势呢？
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榴莲客栈.第184期.联名，整合营销大冒险
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