EPISODE · Mar 3, 2026 · 4 MIN
刘强东的非典危机：从关店到电商的转型之路
from 【声生部熄】作品合集
在非典疫情期间，刘强东为了员工安全选择暂时关店，面临巨额库存和经济损失的困境。他决心通过互联网来销售产品，尽管起初遭遇挫折，但最终在一个论坛上获得了支持，逐渐打开销路。随着网络销售的提升，刘强东做出了关闭实体店、专注电商的重大决策。这一豪赌为京东的发展奠定了基础，并促使他思考如何在竞争激烈的市场中开创属于自己的蓝海战略。00:02:06:京东的蓝海战略：商品质量赢得口碑，互联网销售蓬勃发展00:04:07:竞争要素分析：剔除、减少、提高、创建——产业竞争中的关键策略
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