LIV Burned Through Billions. What Did It Actually Accomplish?

Five Years and $6 Billion Later, What Does LIV Have to Show for It? Download the Kalshi app and use code WINGO to get up to $500 in bonus credits when you trade $25. iOS: https://apps.apple.com/app/kalshi/id1652717295 Android: https://play.google.com/store/apps/details?id=com.kalshi.android Quince. Upgrade your everyday with premium staples at 50-80% less. Go to Quince.com/WINGO for free shipping and 365-day returns.  Momentous. Signature Spec Creatine sets a new standard for creatine quality. Go to livemomentous.com and use code WINGO for up to 35% off your entire first order. Download Cash App Today: https://click.cash.app/ui6m/pt7csdwp #CashAppPod.  LIV Golf as we knew it is over, and the biggest question left behind is simple: what did five years and roughly $6 billion actually buy? I go back through what LIV changed, what it failed to build, how the PGA Tour recovered and why the entire model fell apart once the money stopped flowing at the same level. From Rory McIlroy and Bryson DeChambeau to Greg Norman and the players now trying to figure out what comes next, this is a full breakdown of LIV’s rise, its impact and why the end came the way it did. LIV absolutely disrupted professional golf. But disruption only goes so far if the business never works. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Cash App Visa® Debit Flex Cards issued by Sutton Bank, Member FDIC, and The Bancorp Bank, N.A., pursuant to a license from Visa U.S.A. Inc. See terms and conditions for the Sutton prepaid card, Sutton debit flex card, and Bancorp debit flex card.  Savings provided by Cash App, a Block, Inc. brand. Visit cash.app/legal/podcast for full disclosures. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.