LIV Golf Plans to Sell Stakes in Franchises for First Time episode artwork

EPISODE · Jan 30, 2026 · 38 MIN

LIV Golf Plans to Sell Stakes in Franchises for First Time

from Bloomberg Business of Sports · host Bloomberg

Join hosts Vanessa Perdomo, Damian Sassower and Michael for a look at some of the latest headlines and stories in the business of sports. LIV Golf is looking to sell minority stakes in its teams for the first time, targeting valuations of as much as $300 million, according to people familiar with the situation. The Saudi-backed golf league is looking to sell stakes to new investors in two teams later this year and has hired Citigroup Inc. to run the sale process, the people said, asking not to be named discussing private information. A control sale for one of the teams is also an option, said one of the people. The names of the two teams could not be immediately be learned. Representatives for LIV Golf and Citigroup declined to comment. On this episode, hear from: Randall Williams, Bloomberg News Sports Reporter Tennis Australia's chief commercial officer, Cedric Cornelius Amy Trask, CBS Sports Analyst and Author of "You Negotiate Like A Girl"  See omnystudio.com/listener for privacy information.

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LIV Golf Plans to Sell Stakes in Franchises for First Time

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This episode is 38 minutes long.

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This episode was published on January 30, 2026.

What is this episode about?

Join hosts Vanessa Perdomo, Damian Sassower and Michael for a look at some of the latest headlines and stories in the business of sports. LIV Golf is looking to sell minority stakes in its teams for the first time, targeting valuations of as much as...

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