Live at eduWeb 2026 with Dan Desrochers

In this bonus episode recorded live at the eduWeb Summit in Orlando, Dustin speaks with Dan Desrochers of Amherst College about what it means to serve as an embedded communications leader within student affairs and why context, process, and strong relationships are essential to effective higher education marketing. They discuss the value of building thoughtful communication strategies, leveraging AI to enhance workflows without sacrificing creativity, and resisting the urge to chase every new trend—whether it's social media platforms or emerging technologies. Guest Name: Dan Desrochers - Director of Communications in Student Affairs at Amherst College Guest Social: LinkedIn Guest Bio: As the inaugural Director of Communications in Student Affairs at Amherst College, Dan Desrochers helps students navigate the Amherst experience and learn about all the college has to offer while helping the excellent staff and faculty do their best work each day. To accomplish these goals, he guides the development of a strategic communications plan within Student Affairs, implementing centralized communications for more cohesive messaging, integrating more robust data collection for improved analytics and developing the Student Affairs brand. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.