Live at eduWeb Summit: Navigating the New Media Landscape in Higher Ed Marketing

from Higher Ed Pulse · host Enrollify

Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.Connect with Sara on LinkedIn: https://www.linkedin.com/in/wallacesara/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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This episode is 17 minutes long.

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This episode was published on July 10, 2024.

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