LIVE at EVMC 2025: J Carter

Live from Atlanta – sit in with us as we talk with J Carter, the visionary Founder & Managing Partner behind ONE Musicfest, as we chat in front of a live audience at the 2025 Event & Venue Marketing Conference. We talk with J about what makes Atlanta special as he tells us about ONE Musicfest, the Southeast’s largest multi-day urban progressive music festival, which has helped shape Atlanta’s rise as a music mecca. We learn how he turned an idea which began with 3,000 attendees into one of the most impactful festivals in the country, now welcoming 100,000 attendees from all over the country and globe. We dive into marketing strategies behind building brand loyalty, launching new ventures and festivals, what venues can learn from the festival world, and explore his personal and professional journey. Hear J talk about some of his keys to success and various lessons learned along the way. Enjoy this fun episode packed with great insight and advice, featuring some audience questions, straight from a sold out EVMC in Atlanta, Georgia. J Carter: Instagram | LinkedIn ONE Musicfest: Facebook | Instagram | X/Twitter –––––– ADVENTURES IN VENUELAND Follow on Instagram, LinkedIn, Facebook, or X/Twitter Learn more about Event & Venue Marketing Conference Meet our team: Paul Hooper | Co-host, Booking, Branding & Marketing Dave Redelberger | Co-host & Guest Research Megan Ebeck | Marketing, Design & Digital Advertising Samantha Marker | Marketing, Copywriting & Publicity Camille Faulkner | Audio Editing & Mixing Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.