Live at the SoCal Marketing Club: eCommerce like a Badass!

[Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We're having a blast!   [00:30] What's up Creative Hustlers! [01:00] Biggie isn't overrated… [01:13] Live at the Loading Dock in Little Italy, in SoCal. [01:30] This is John's first event on his own! [02:35] Got to chat with Josh Fechter! [02:40] You need to join Josh's Facebook group! [03:30] Here's the Interview with Josh Fechter! [04:00] So what is Growth Hacking and BAMF Media? [05:00] BAMF Media was built to handle clients. [05:21] What clients for BAMF Media look like… [06:10] Josh growth hacked his way to Mark Zuckerberg. [06:50] Facebook's Developer Conference in Chicago! [07:20] Facebook is actually running a Facebook Test Group for admins of Big Facebook Groups! [07:58] What's in store for Live SoCal Marketing event! [08:05] Some of the interviews of the night: Caden from CPC Strategy,and Nathan from Sourcify. [08:50] Where you can find Josh on the internet! [09:30] Look for Josh on a future episode, hopefully! [10:15] Steven was serious about if Josh could take down Zuckerberg. [10:54] The next interview we had was Brian Lischer! [11:17] Brian is great at Business to Business branding. [11:50] It's almost like Barbalicious! [12:15] Brian is really cerebral, and very into psychology, mythology and culture. [12:27] Brian is a really unique interview from the crowd at the event. [12:50] It's all about the internal brand! [13:05] It's the interview with Brian Lischer! [13:30] Brian works at Ignyte, and Alan works with Ignite Visibility. [14:08] What Brian does, and why Ignyte is different! [14:50] It's getting to the essence of the brand, and rebuilding around that. [15:26] Branding is expensive but a LOT goes into it. [16:03] It's going to cost more to do a REBRAND wrong! [16:33] Why Ignyte is different from others. [16:55] The external brand is only ONE SIDE of the coin! [17:40] For some companies, it's about experience in store, and when calling support! [18:49] Educating people on TRUE branding. [19:05] What BRANDING is NOT! [19:20] The craziest thing about branding… [19:59] Branding is just chemicals in the brain. [20:25] Brian just did a workshop in New York figuring out their Brand Archetype. [20:57] Where you can find Brian and Ignyte on the internet! [21:33] Tons of value at the SoCal Marketing event. [22:12] Well done to John Bertino for the event! [22:40] Some of the great speakers on the panel. [23:27] Moderating a panel is hard work. [24:40] Open mixer with SoCal Marketing Club for Entrepreneurs in San Diego.Stay Tuned for details! [25:50] Where John and the So Cal Marketing Club live on the internet! [26:28] John Bertino is always on the show. [26:57] Peace Out, Creative Hustlers [27:02] Melissa's Moment of Hustle Contact Info for Interviewees:   Josh Fechter Co-Founder BAMF Media     Website: http://www.bamf.media/ Private FB group: https://www.facebook.com/groups/growthmarketers LinkedIn profile: https://www.linkedin.com/in/joshuafechter   Brian Lischer - CEO Ignyte Brands   Website: http://www.ignytebrands.com/ LinkedIn: https://www.linkedin.com/in/lischer/ Facebook: https://www.facebook.com/ignytebrands/   John Bertino Website: Theagencyguy.com Twitter: @theagencyguyinc Linked In: John Bertino Email: [email protected] SoCalMarketing Club: @SCMarketingClub / www.socalmarketingclub.com