LIVE from AVEA Conference 2025 - Get your attraction retail ready episode artwork

EPISODE · Oct 15, 2025 · 50 MIN

LIVE from AVEA Conference 2025 - Get your attraction retail ready

from Skip the Queue · host Jennifer Kennedy, Michael Dolan, Catherine Toolan, Máirín Walsh, Dean Kelly, Charles Coyle, Suzanne Reid, Ray Dempsey, Paul Marden

Paul Marden heads to the AVEA conference in front of a LIVE audience to find out why gift shops are such an important part of the attraction mix. Joining him is Jennifer Kennedy, Retail Consultant, JK Consulting and Michael Dolan, MD of Shamrock Gift Company. They discuss why your gift shop is an integral part of your brand and why it needs to be just as good as the experience you have on offer. This coinsides with the launch of our brand new playbook: ‘The Retail Ready Guide To Going Beyond The Gift Shop’, where you can find out exactly how to improve your online offering to take your ecommerce to the next level. Download your FREE copy here:  https://pages.crowdconvert.co.uk/skip-the-queue-playbookBut that's not all. Paul walks the conference floor and speaks to:Susanne Reid, CEO of Christchurch Cathedral Dublin, on how they are celebrating their millennium anniversary - 1000 years!Charles Coyle, Managing Director, Emerald Park, on how they are bringing AI integrations to enhance their booking processesRay Dempsey, General Manager of The Old Jamerson Distillery on how they offering more accessible touring optionsIt's a mega episode and one you'll not want to miss. Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references:  Jennifer Kennedy — Founder, JK Consultinghttps://jkconsultingnyc.com/https://www.linkedin.com/in/jennifer-kennedy-aba75712/Michael Dolan — Managing Director, Shamrock Gift Companyhttps://www.shamrockgiftcompany.com/Catherine Toolan — Managing Director, Guinness Storehouse & Global Head of Brand Homes, Diageohttp://diageo.comhttps://www.linkedin.com/in/catherinetoolan/Máirín Walsh — Operations Manager, Waterford Museumhttps://www.waterfordtreasures.com/Dean Kelly — Photography & Visitor Experience Specialist https://www.wearephotoexperience.com/https://www.linkedin.com/in/dean-kelly-1259a316/Charles Coyle — Managing Director, Emerald Parkhttps://www.emeraldpark.ieSusanne Reid — CEO, Christ Church Cathedral Dublinhttp://www.christchurchcathedral.iehttps://www.linkedin.com/in/susannereid/Ray Dempsey — General Manager, Jameson Distilleryhttps://www.jamesonwhiskey.com/en-ie/visit-our-distilleries/jameson-bow-street-distillery-tour/https://www.linkedin.com/in/ray-dempsey-37a8665a/ Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

Episode metadata supplied by the publisher feed · Published Oct 15, 2025

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Recorded live at AVEA 2025 in Waterford, Ireland, this episode explores how attractions can integrate retail into the overall experience. Paul Marden is joined by Jennifer Kennedy, Michael Dolan, Catherine Toolan, Máirín Walsh, and Dean Kelly about creating authentic, memorable gift shops that go far beyond souvenirs with insights on storytelling, sustainability, and the power of local products. Then Paul takes us to the conference floor to hear from Irish tourism leaders: Charles Coyle of Emerald Park on growth and AI-driven pricing, Suzanne Reid of Christ Church Cathedral on accessibility and a 1,000-year celebration, and Ray Dempsey of Jameson Distillery on inclusion and Dublin’s thriving visitor scene.

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LIVE from AVEA Conference 2025 - Get your attraction retail ready

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