Live from Benzinga Cannabis Capital Conference: Market Expansion and Scaling with Special Guest Kristi Palmer

This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world.In this episode, I sat down with Kristi Palmer, Co-Founder and President of Kiva. Kristi discusses their new venture into hemp-derived products, which metrics to measure in a business, what has helped their brand be successful, and how to navigate the industry as a woman in cannabis.Hear how in-person activations in-store or in the community have helped them grow their brand and effectively communicate with customers. Quick Linkshttps://www.kivaconfections.com/