Live from Coventry: Collaboration, Value-Add & The Truth About LinkedIn for Recruitment Suppliers

This week’s RecTalk is recorded LIVE at the TEAM Network Service Providers Meeting in Coventry – and it’s an absolute belter 🔥Nitin Sharma is joined on stage by:Sam Rasdall – Potent PositioningMichelle Davies – Candidate SourceChristian Mather – One Day WealthIn front of a room full of recruitment service providers, this panel dives deep into one big question:👉 Why don’t suppliers collaborate properly… when we’re all selling to the same ICP?Drawing from the live discussion , this episode explores:Why most suppliers say they know their ICP – but rarely leverage shared audiencesThe missed opportunity in supplier-to-supplier collaborationHow to add value to recruiters’ clients (not just sell to them)Why webinars should be lead generators, not just “marketing assets”The difference between value-add and disguised sales pitchingFear, insecurity & trust issues in collaborationWhy authenticity on LinkedIn actually works (even if you “hate LinkedIn”)The long-game mindset required to build real referral partnershipsWhy customer success teams hold hidden collaboration goldHow to turn partnerships into multiple deal flow streamsThere’s some proper honesty in this one. From cult-like networking groups to fear of competitors “stealing” clients, nothing was off limits.🔥 Key Themes1️⃣ Collaboration isn’t tactical – it’s strategicOne good partner relationship can drive 5–10 deals. Yet most suppliers focus purely on direct client acquisition.2️⃣ Value-first winsRun webinars for your partners’ clients. Share each other’s content. Build micro-packages together. Stop pitching – start helping.3️⃣ Authenticity over polishMichelle shares how going from “allergic to LinkedIn” to being unapologetically authentic actually generated real inbound business.4️⃣ Marketing = Sales EnablementSam drops a killer point: marketing assets are useless without sales touchpoints. Every piece of content should create conversations.5️⃣ Fear is the blockerAre we scared of competitors? Of losing clients? Of opening our network? The panel unpacks the insecurity that holds suppliers back.6️⃣ Play the long gameThis isn’t transactional. It’s relational. The hockey stick only comes after consistency.🔗 Connect with the panel guestsSam Rasdall: https://www.linkedin.com/in/sam-rasdall-501863108/Michelle Davies: https://www.linkedin.com/in/michelleadavies/Christian Mather:  https://www.linkedin.com/in/christianmather/Find out more about the TEAM network: https://www.theteamnetwork.co.uk/🔗 Connect with the hostNitin Sharma: https://www.linkedin.com/in/nitin-rectools/Discover recruitment tools and services: https://www.rectools.io/New episodes of RecTalk (including Founder Diaries and Talking Talent) currently drop on Wednesday and Friday.Look out also for new episodes of The Mixed Grill — the official podcast of the Recruitment Curry Club — dropping on Thursday.https://www.linkedin.com/company/the-recruitment-curry-club/Listen on another platform: https://rectalk.co.uk/🔗 Get in touch with these recommended suppliersAscen: https://www.ascen.com/ThinkinCircles: https://thinkincircles.com/Infinity Staff Global: https://www.infinitystaffglobal.com/The Marketing Junction: https://themarketingjunction.com/Konquest: https://konquest.io/#RecTalk #RecruitmentIndustry #RecTech #RecruitmentSuppliers #BusinessDevelopment #LinkedInForRecruiters #Collaboration #TEAMNetwork