Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results

In this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.Key Takeaways:The Evolution of .Edu Websites: Georgy outlines the journey from a basic online presence to audience-tailored content and the latest push towards conversion-driven strategies.Four Pillars of a Strong Digital Strategy: Governance, measurement, DEI, and publishing processes are identified as crucial areas for intentional development.Challenging Legacy Processes: Georgy discusses the importance of questioning and revising outdated practices to align with current institutional goals.Bridging Silos in Higher Ed: Georgy highlights how digital strategy can foster cross-departmental collaboration and break down institutional silos.Guest Name: Georgy Cohen, Director of Digital Strategy, OHO interactive - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.