Live from Dallas: Ideas Born in Texas episode artwork

EPISODE · Oct 5, 2025 · 1H 3M

Live from Dallas: Ideas Born in Texas

from On Strategy Showcase · host On Strategy Showcase

The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas. We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG. You can watch this episode on our website or YouTube Channel. Thanks to Tracksuit, Ipsos and The Effies for supporting this year's live tour.

Episode metadata supplied by the publisher feed · Published Oct 5, 2025

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Live from Dallas: Ideas Born in Texas

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