Live from edie 26: How can businesses make sustainability pay as cost pressures bite?

Customers are less likely to pay a ‘green premium’ for more sustainable products in a cost-of-living crisis. So, how can brands align environmental leadership and profitability? Find out in the new episode of the edie Extra podcast. The latest edie Extra podcast is now streaming, featuring a new and exclusive live panel discussion which delves into how purpose-led businesses can navigate inflationary pressures in 2026. This discussion was recorded live at the edie 26 conference in central London in March 2026, where more than 950 ESG professionals and business leaders convened for two days of inspiration and co-creation. Social entrepreneur Natalie Campbell and Gousto’s sustainability manager, Abigail Ryan, are in conversation in this episode, which is chaired by edie’s senior reporter Sidhi Mittal.