Live from edie 26: What are the benefits of being a purpose-led business in 2026?

Was purpose-led business just a buzzword? Do customers care about sustainability? And what’s the B Corp certification process really like? Find out in our new podcast. Seismic’s chief impact officer, Amy Bourbeau and Motability Operations’ head of impact and sustainability, Mark Brown, are in conversation for this episode, which is chaired by edie’s senior reporter, Sidhi Mittal. More than 10,000 businesses worldwide are now certified as B Corps as they strive to go beyond simply making profit, towards having a broader positive impact on people and planet. But what does the certification process really look like in practice? And how can businesses measure the likely benefits of certification, at a time when budgets are squeezed and the purpose-led business conversation seems to have passed its peak? In this podcast, Bourbeau and Brown explore the practicalities of certification and the benefits which being a B Corp can bring, focusing on customer engagement and building communities.