Live from Illumia Momentum with Jennifer Chellew

In this final bonus episode recorded at the recent Illumia Momentum conference, we talked with Jennifer Chellew from Illumia about their rebrand, how they managed the transition, and the detailed process that went into to everything from choosing a name, choosing colors, to building consensus in a large community of stakeholders. Guest Name: Jennifer Chellew - SVP of Marketing at Illumia Guest Social: LinkedIn Guest Bio: Jennifer Chellew is SVP of Marketing at Illumia, where she leads brand, demand generation, analytics, and marketing operations for a high-growth B2B SaaS company. With more than 25 years of experience across healthcare technology, financial services, and B2B SaaS, Jennifer is known for building marketing organizations that drive pipeline growth and earn executive buy-in through a data centered and operationally sound approach. Her career includes senior marketing leadership roles at Sallie Mae and JP Morgan Chase. Jennifer holds a B.S. in Business Administration from the University of Delaware and is an active community leader in the Delaware area. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.