Live From IPW: New Orleans & Company CEO Walt Leger Reveals What Makes His City "Built to Host"

New Orleans is proving its resilience and redefining what it means to be "built to host" major events. In this IPW 2025 episode, recorded live on the conference floor in Chicago, New Orleans & Company president and CEO Walt Leger joins Afar editorial director Billie Cohen to discuss how the city bounced back from tragedy to deliver an unprecedented run of iconic events—Taylor Swift's Eras Tour, Super Bowl LIX, and Mardi Gras. Leger, a former Louisiana state legislator turned tourism leader, explains New Orleans' unique "vibe," a place where music emerges from every corner. He reveals how the city's two-mile triangle connecting the French Quarter, convention center, and Superdome creates a campus-like experience with 26,000 hotel rooms, but emphasizes that infrastructure alone doesn't make a destination—it's the people who truly make New Orleans "built to host." The conversation addresses the New Year's Day terrorist attack on Bourbon Street and how the city responded with defiance rather than fear, doubling down on joy in a distinctly American fashion. Leger shares current safety data showing violent crime down 70 percent and explains how the community rallied to successfully host major events just days after the tragedy, while also discussing challenges like balancing 385,000 residents with 19 million annual visitors. What You’ll Learn Leger describes the vibe of New Orleans as music everywhere, all the time. Prior to heading the tourism board, Leger was a lawyer and a state legislator. How to balance making New Orleans attractive for tourists while still supporting residents and local communities. Where you can find green space in New Orleans and avoid the French Quarter’s crowds.  Key Moments [04:02] In a two mile triangle, New Orleans has the French Quarter, the Superdome, and the convention center, plus 26,000 hotel rooms.  [06:26] Asked what is the vibe of New Orleans, Leger says “long before people were talking about work-life balance, we were living it.” [11:45]: A big challenge right now is short-term rentals, which can cause locals to see visitors in a less positive light.  [16:38]: New Orleans wants to ensure that one single act of terror doesn’t deter people from enjoying Bourbon Street, which remains very safe.  Resources Read the transcript of this episode Learn more about New Orleans & Company Find New Orleans & Company on Instagram, Facebook, and YouTube Read Afar’s New Orleans coverage Previous Episode: Caroline Beteta of Visit California on sustainable tourism. Up Next: President & CEO of Visit Buffalo Niagara. Complete Series: View From Afar Also in this IPW series: Hear from Helen Hill, President and CEO of Explore Charleston, about how the city showcases all of its history, good and bad. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email [email protected] if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices