Live from m360: The Unmade-Mumbrellacast crossover episode

Welcome to an audio-led edition of Unmade, recorded earlier today live on stage at Mumbrella360. To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.You also get access to our paywalled archive.Upgrade today.Radio salaries; the rise of LinkedIn video, Google’s AI video magic and the Mumbrella360 origin storyToday’s podcast was recorded live on stage at Mumbrella360 this afternoon.In a panel anchored by Abe’s Audio’s Abe Udy, editorial director Hal Crawford, head of curation Cat McGinn and Tim Burrowes were joined by Genero marketer Christie Poulos.We chewed over highlights from Mumbrella360 including creator Rob Mayhew’s assertion that LinkedIn and YouTube provide the greatest opportunity for B2B video creators. We also discussed this week’s ranking of radio salaries, the impact of Google’s new video generation offering Veo 3, and the development of Mumbrella360 over the last 14 years.More from the Mumbrella departure lounge…* David Droga steps down as Accenture Song CEO* Justin Graham to step down as APAC CEO of M+C Saatchi Group* Coles' chief customer officer Amanda McVay to depart amid overhaulToday’s podcast was edited by Abe’s Audio. Time to leave you to your afternoon. We’ll be back with more tomorrow.Have a great dayToodlepip…Tim BurrowesPublisher - Unmade + [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com