Live from MeasureCamp New York!

Is MMM the right solution for your company?With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM).What does the adoption of MMM look like? What's the role of open-source tools like Meta's Robyn and Google's Meridian? When is MMM the NOT the right solution? What do MMM critics get wrong? And what's in store over the next few years for MMM?▶️ Watch on YouTube00:00 Introduction and Opening Remarks00:34 Introduction to Marketing Mix Modeling00:55 Current Trends and Sponsors in Marketing Mix Modeling01:36 Choosing the Right Marketing Mix Modeling Approach02:55 Consultant vs. In-House vs. Open Source04:17 Challenges and Success Stories in Marketing Mix Modeling08:31 Adoption and Education in Marketing Mix Modeling23:20 Future of Marketing Mix Modeling30:18 Audience Q&A37:10 Conclusion and Closing Remarks