Live from Summit with Tiff Knighten, Founder & CEO of Brand Curators

In this episode of Just Following Up…Again, we’re joined by Tiff Knighten — award-winning publicist, founder of Brand Curators, and a leading voice in culture-driven communications — to talk about leveraging pop culture to create viral, strategic PR moments. As a seasoned communications strategist and entrepreneur, Tiff has built Brand Curators into a respected agency focused on brand storytelling and visibility. Her work sits at the intersection of culture, media, and influence making her the perfect guide for a conversation about how brands can tap into trending conversations without looking opportunistic. This episode is part of our Live from the Summit series and is kindly sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/ Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/  Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup