EPISODE · Apr 3, 2023 · 29 MIN
Live from the National Hardware Show
from The Omnichannel Marketer · host Kait Stephens
In this episode, Kait is at the National Hardware Show in Las Vegas, where she met four hardware experts:Alyssa DeSio from ParagonScott Collins from YATBrian Nooner from Twist & SealCurtis Newman from DK2Topics covered in this episodeRepresenting a portfolio of brandsBrand licensing and partnershipsGoing from OEM to a consumer brandThe nuance of selling in online retail marketplacesRole of distributors in hardware and durable good distributionRole of customer service in hardware and durable goodsKey takeaways:The hardware industry facings the same exact challenges as CPGThe hardware category is huge and you can grow a massive businessWith a single successful product, you can launch new product linesWith growth, comes growing painsTo win big you need to be customer obsessed. Where to find our guests:Alyssa: https://www.linkedin.com/in/alyssadesio/Scott: https://www.linkedin.com/in/scottcollinsjr/Curtis: https://www.linkedin.com/in/curtis-neuman/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it
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In this episode, Kait is at the National Hardware Show in Las Vegas, where she met four hardware experts: Alyssa DeSio from ParagonScott Collins from YATBrian Nooner from Twist & SealCurtis Newman from DK2 Topics covered in this episode Representing a portfolio of brandsBrand licensing and partnershipsGoing from OEM to a consumer brandThe nuance of selling in online retail marketplacesRole of distributors in hardware and durable good distributionRole of customer service in hardware and...
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Live from the National Hardware Show
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