Live from the Summit: Kara Heater, Marketing Director for the Savannah Bananas

What happens when you mix baseball, dancing players, and a full-blown fan-first philosophy? You get the magic of the Savannah Bananas! In this episode of Just Following Up…Again, we’re joined by Kara Heater from the Savannah Bananas, the team that’s redefining what it means to create an unforgettable fan experience. From sold-out crowds to viral moments, the Bananas have built a brand that goes far beyond the game, and it all starts with putting fans first. Kara takes us inside the Bananas’ unique approach to marketing and communications, where every decision is rooted in creating joy, connection, and lasting memories for their audience. We explore how a “fans first” mindset shapes everything from content creation to in-game entertainment, and why that philosophy has been the driving force behind their explosive growth. This episode is part of our Live from the Summit series and is kindly sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/  Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/  Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup