EPISODE · Oct 8, 2025 · 49 MIN
Live HR Consultant Website Review
from Marketing Made Easy for HR Consultants
Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock.But is yours quietly pushing people away without you even realising it?In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset.Here’s what you’ll discover:The 3-second test every homepage must pass (or you lose the lead)Why too many menu options paralyse your visitors — and what to do insteadThe copywriting mistake that makes even good websites unreadableThe trust signals that matter more than fancy designThe single call-to-action every consultant site needs to stop confusing peopleBy the end, you’ll know exactly what’s holding your website back — and how to fix it so it finally starts working for you, not against you.And if you’d like the fast-track version — a best-practice HR consultant website built for you — DM me “COMMAND CENTRE” on LinkedIn and I’ll share the details.PS - Here's a link to the website checklist review if you want to see how your own website measures up against the competition:https://theinfluentialconsultant.co.uk/freebies/websitechecklist/ Timestamps:00:00 – HR consultant website review: turning sites into lead generators 01:08 – Consultant Command Centre: done-for-you HR consultant website solution 02:34 – Free HR website checklist for self-employed consultants 03:15 – The 3-second homepage test every HR consultant must pass 04:53 – Best call-to-action for HR consultancy websites 06:14 – Common HR consultant branding mistakes on websites 08:57 – Simplifying menus for higher website conversions 10:48 – “Work With Me” vs “Services”: copy that books HR clients 12:17 – How to present HR services online (DFY, DWY, DIY explained) 14:13 – Writing website copy HR clients actually read 16:55 – Building trust online with testimonials, logos, and awards 19:27 – Email list building vs blogging for HR lead generation 22:20 – Writing an About page that attracts HR consultancy clients 24:56 – Avoiding overwhelm: one clear contact option for website visitors 27:22 – HR consultancy sector pages: focusing on client pain points 30:48 – Construction HR support page example: what works and what doesn’t 36:55 – Selling HR toolkits, templates, and subscriptions on your website 44:42 – Final tips: making HR consultant websites convert leads into clients Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/
What this episode covers
Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock. But is yours quietly pushing people away without you even realising it? In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset. Here’s what you’ll discover: The 3-second test every homepage must pass (or you lose the lead)Why too ...
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Live HR Consultant Website Review
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