"Live Like You're Dying": From Copywriter to End-of-Life Doula (Ep. 106) episode artwork

EPISODE · Mar 26, 2026 · 1H 14M

"Live Like You're Dying": From Copywriter to End-of-Life Doula (Ep. 106)

from My Great Pivot · host The Female Founders Project

Carrie DeMartini shares her journey from copywriter to end-of-life doula and owner of the Wishing Well Center, a business focused on end-of-life planning and grief support.She discusses the multifaceted nature of her role, the importance of certification, and the challenges of carving out a unique business in a field with limited existing pathways.In sharing the challenges of monetizing a calling, Carrie outlines how a sliding-scale payment structure and options for individual, group, and community offerings make her services accessible to just about anyone who needs them.She also emphasizes the value of local resources and partnerships in building her business, and highlights the need for community-based healing and support for grief.Links:The My Great Pivot podcast: www.mygreatpivot.comWishing Well Center: www.wishingwellcenter.comKnoxville Entrepreneur Center: www.knoxec.comTakeawaysEnd-of-life doula work is a calling that involves emotional, spiritual, and practical support.Monetizing a calling presents challenges, but sliding scale models and group courses can make services more accessible.Intuition and discernment are crucial in navigating the challenges of entrepreneurship.Local resources and partnerships play a significant role in building a business and creating community-based healing.Grief is a complex and layered experience, and community support is essential for processing and healing from it.Chapters00:00 The Calling: Becoming an End-of-Life Doula11:51 Certification and Training as an End-of-Life Doula21:49 Pivoting Careers: From Copywriter to End-of-Life Doula32:20 Creating an End-of-Life Plan: Impact and Importance38:39 Carving Out a Unique Business45:20 Challenges of Social Media and Community-Based Healing52:05 The Role of Feminine Energy in Entrepreneurship01:00:29 Grief Retreats and Community Healing01:06:24 Balancing Motherhood and Entrepreneurship#femalefounders #entrepreneurship #femaleentrepreneurs #startuplife #startups #womenentrepreneurs #deathdoula #endoflifeprep #smallbusiness #careerpivots

Carrie DeMartini shares her journey from copywriter to end-of-life doula and owner of the Wishing Well Center, a business focused on end-of-life planning and grief support.She discusses the multifaceted nature of her role, the importance of certification, and the challenges of carving out a unique business in a field with limited existing pathways.In sharing the challenges of monetizing a calling, Carrie outlines how a sliding-scale payment structure and options for individual, group, and community offerings make her services accessible to just about anyone who needs them.She also emphasizes the value of local resources and partnerships in building her business, and highlights the need for community-based healing and support for grief.Links:The My Great Pivot podcast: www.mygreatpivot.comWishing Well Center: www.wishingwellcenter.comKnoxville Entrepreneur Center: www.knoxec.comTakeawaysEnd-of-life doula work is a calling that involves emotional, spiritual, and practical support.Monetizing a calling presents challenges, but sliding scale models and group courses can make services more accessible.Intuition and discernment are crucial in navigating the challenges of entrepreneurship.Local resources and partnerships play a significant role in building a business and creating community-based healing.Grief is a complex and layered experience, and community support is essential for processing and healing from it.Chapters00:00 The Calling: Becoming an End-of-Life Doula11:51 Certification and Training as an End-of-Life Doula21:49 Pivoting Careers: From Copywriter to End-of-Life Doula32:20 Creating an End-of-Life Plan: Impact and Importance38:39 Carving Out a Unique Business45:20 Challenges of Social Media and Community-Based Healing52:05 The Role of Feminine Energy in Entrepreneurship01:00:29 Grief Retreats and Community Healing01:06:24 Balancing Motherhood and Entrepreneurship#femalefounders #entrepreneurship #femaleentrepreneurs #startuplife #startups #womenentrepreneurs #deathdoula #endoflifeprep #smallbusiness #careerpivots

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"Live Like You're Dying": From Copywriter to End-of-Life Doula (Ep. 106)

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Carrie DeMartini shares her journey from copywriter to end-of-life doula and owner of the Wishing Well Center, a business focused on end-of-life planning and grief support.She discusses the multifaceted nature of her role, the importance of...

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