LIVE: Should You Start a Podcast in 2026 — or Is It Just a Trend? (Behind the Scenes)

In this live-streamed episode of Be The Hero of Your Brand, Ben and Rachael pull back the curtain on what it really takes to run a live podcast setup — while answering one of the most common questions they receive: “Should I start a podcast, or is it just jumping on a trend?”Recorded as a technical test ahead of producing a live show for Racing Post, the episode becomes an honest, unfiltered deep dive into podcast strategy, funding, authority-building, content multiplication, and how to ensure podcasting is financially viable for your business. From sponsorship models and paid guest spots to using ScoreApp as a lead engine, this episode blends behind-the-scenes production insights with practical business strategy for entrepreneurs considering podcasting as a growth tool.Show NotesHosts:Ben & Rachael Bryant – Your Video TeamEpisode Type: Live Stream (Unedited / Behind the Scenes)What We Cover:Testing a live podcast production setupProducing a live show for Racing PostReflections from the Funny Women panel eventIs podcasting just a trend?How to decide if podcasting is feasible for your businessFunding a podcast (sponsorship, paid guests, partnerships)Using podcasting to build authority & stage credibilityTurning one episode into 25+ pieces of contentScoreApp strategy for lead generationThe three podcast “buckets” (Membership / VIP Day / Full Production)Key Concepts Mentioned:ScoreApp lead generationDaniel Priestley’s scorecard marketing conceptKent Business Show production modelCommunity-led sponsorship strategyAuthority positioning through long-form contentChapters00:00 We’re LIVE! Testing Our Setup00:34 Why We’re Going Live (Racing Post Prep)02:33 Funny Women Event & Having Fun at Work06:04 Should You Start a Podcast — or Is It Just a Trend?11:45 Is Video Podcasting “Real” Podcasting?15:16 Why Podcasting Builds Authority & Opportunities19:06 15 Minutes = 25 Pieces of Content21:21 Turning a Podcast Into Leads (ScoreApp Strategy)28:49 How to Launch Properly (3 Episodes on Day One)34:06 How to Fund a Podcast (Sponsors, Community & Paid Guests)45:08 Wrapping Up the Live Stream