Live Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan. After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years.In the episode, you’ll also hear:- How the B2B industry’s changing- How Drive became one of the most talked about B2B events- Why showing up in person might be your biggest advantage- What live streaming could mean for B2B- Dan’s best advice for B2B marketersTimestamps:0:00 - Intro1:55 - 2 years of Exit Five & Drive4:15 - Creating the breakout groups for year 26:56 - Trending topics in B2B marketing7:04 - Exit Five is leaning into AI in marketing7:54 - Exit Five is expanding into more events9:09 - Dan picks his EventShark hat + receives a gift11:08 - How does live streaming work?12:17 - Will live streaming enter the B2B space?13:41 - More live streaming history with Ding16:32 - 1 tip for B2B marketers#b2bmarketing #marketing #podcast