LIVE | Tech Deck Rebrand, A 3D Bluey Movie, & Is Retro Branding Dead?

Remember the little skateboards? They updated their logo. Also Instagram explored 32 different concepts before settling on their updated wordmark. The internet is in a full blown panic over the new 3D Bluey movie, the team at Heinz is always pushing out cool ideas, and YouTube is getting slap happy with counting views from the first frame.New animation reveals from D23 include Pixar's Ghost Market and Gatto. We also talk about why brands like Vacation, Pepsi, and 7Up are leaning on retro design. Is it a crutch? Also we check out a collection of vintage hotel luggage labels from the early 1900s. ⚠️ This is the unedited live replay from the August 19, 2026 stream. An optimized 20 minute version will be uploaded later this week.🔍 IN THIS EPISODE:Tech Deck Logo & Packaging Update by Lincoln Design Co.Bluey 3D Movie Announcement & Visual BacklashInstagram's New Wordmark & the Rejected versionsHeinz Limited Pour Choice Ketchup NozzleYouTube First-Frame View Count Policy ShiftSpotify "Skip Ahead ButtonD23 news:Disney's "Clay" Character DesignPixar's "Ghost Market"Pixar's "Gatto" 2.5D AestheticThe biggest Emoji is 😭Chicago Brand Museum & the GhostPantry Archival ProjectHas The Retro Aesthetic Outstayed Its Welcome?Vintage Hotel Luggage Labels & Letterform Archive BookRec League Human Curation PlatformFont of the Week Nominees: Sanserata, Mezzotint CF, and Zuume🔗 This week's links: https://ryanselvy.raindrop.page/august-19-2026-74105507👑 Font of the Week Winners: https://ryanselvy.raindrop.page/font-of-the-week-winners-59521268⭐️ Follow Me EverywhereYouTube: https://www.youtube.com/@ryanselvyInstagram: https://www.instagram.com/RyanSelvyWebsite: https://www.RyanSelvy.com📌 All editorial and feature decisions are made by Ryan Selvy and do not reflect official opinions or endorsements by Adobe. File New is produced with the support of Adobe Live, where Ryan streams live every Wednesday as a paid freelance host. Any content requested to be mentioned by Adobe will be disclosed within the episode.