Live Video Marketing

In this episode you will learn: An overview of Jim’s career path. How the Tim & Jim show started. How Jim rebuilt his business after a natural disaster. How Jim got started in online video. How Deal Casters was born. The importance of online video. How to keep up with trends in digital marketing. Why podcasts have become very popular lately. How the platforms tell you exactly what you should do to be successful on them. Why resistance to change can be dangerous. How small businesses can find clients online. What type of businesses can benefit the most from developing a presence on LinkedIn. The importance of authenticity for your brand. How to balance client work with content development. What would you do if the social media platforms were to go away tomorrow? The importance of diversifying your approach for brand awareness building online. Why you need to keep experimenting with digital marketing strategies. How to stay consistent with content development. How a co-host can help you develop content more consistently. Is it a good idea to invite a guest co-host when one of the co-hosts needs to take a break? Why sometimes it is more beneficial to be a guest on podcasts instead of launching your own show. Who is this strategy best suited for? Jim’s top advice for a quick marketing win. How to balance time spent engaging with people online vs. content development. How to tastefully engage with people online without appearing too self-promotional. Why you should avoid being seen as a “broadcaster” on social media. How to decide how much to share online so that you don’t over-share. Find Jim online: Dealcasters.shop Timeandjim.live LinkedIn Twitter _____ This episode brought to you by Author Craft! Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!